This article wasn’t exactly what I was expecting but it did have one pretty good idea – create a Red Zone type channel for MLB.
MLB does not have that outlet. And the truth is, it’s the sport that might need it the most. Baseball games can be dull. Action is not guaranteed. When forced to focus on one game, there’s not always a hook for casual fans. But with so many games taking place at once, there’s bound to be action, intrigue, or even an opportunity to feature a superstar player.
MLB Network provides this element to some degree. But there is not always a commitment to bring fans the moments as they happen. ‘Red Zone’ works because the top priority is giving the fans live action. As previously mentioned, MLB falls short because most of its big moments appear in “Whoa, did you see that?” tweets. And the answer is always “Nope, sure didn’t.”
With so much daily content, MLB can do a better job of spotlighting the moments people will talk about.
Source: Mark Townsend, Yahoo Sports